Módulo 3
1. Introducción
Este módulo le dará una descripción general del tema “Marketing digital”, a partir de la definición de los términos “Investigación de mercados”, “Plan de marketing” y “Marketing digital”.
Proporcionaremos información relacionada con herramientas específicas que un emprendedor electrónico debe conocer al desarrollar un plan de marketing digital y para implementar este plan.
El objetivo es llamar su atención sobre la importancia de una estrategia de marketing digital bien estructurada y organizada, como una forma de promover su empresa y sus productos / servicios.
Los temas que aborda este módulo son:
- Investigación de Mercados y Plan de Mercadeo.
- Definición de marketing digital.
- S.E.O. (Optimización de motores de búsqueda).
- Marketing de medios sociales.
- PPC: Google AdWords.
- Análisis web: Google Analytics.
- Marketing por correo.
- Internet de todo.
- Cómo construir su sitio web.
- Efectividad de una estrategia de marketing digital.
2. Resultados del aprendizaje
Después de completar el módulo, los alumnos podrán:
Explica el papel y la importancia del marketing digital.
Desarrollar un plan de marketing digital para sus e-empresas.
Analizar las estrategias básicas de marketing digital.
Analice los elementos clave de una estrategia de marketing digital.
Analizar cómo se puede medir la efectividad de una campaña de marketing digital.
Demuestre habilidades prácticas avanzadas en herramientas comunes de marketing digital como SEO, SEM, redes sociales y blogs.
3. Duración
El tiempo aproximado para pasar por el Módulo es
7 horas
(más lectura adicional).
4. Requisitos
Lo siguiente sería útil para aprovechar al máximo este Módulo, pero no son requisitos obligatorios:
Habilidades informáticas básicas.
Conocimientos básicos de nuevas herramientas tecnológicas.
Conocimientos básicos de marketing.
1. Recursos sugeridos para lectura adicional
- https://www.nibusinessinfo.co.uk/content/advantages-and-disadvantages-digital-marketing
- https://siteimprove.com/en/analytics/web-analytics/
- https://www.hotjar.com/web-analytics/
- https://count.ly/what-is-web-analytics
- https://www.usability.gov/what-and-why/web-analytics.html
- https://www.alchemer.com/resources/blog/how-to-develop-a-market-research-plan/
- https://www.wpbeginner.com/guides/
- https://www.itransition.com/blog/internet-of-everything-vs-internet-of-things
- https://internetofthingsagenda.techtarget.com/definition/Internet-of-Everything-IoE
- https://www.salesforce.com/eu/blog/2020/01/evolution-of-the-internet-of-things-and-internet-of-everything.html
- https://unicorn-insights.com/why-a-marketing-plan-is-important/
- https://www.lairedigital.com/blog/importance-of-marketing-strategy
- https://searchengineland.com/guide/what-is-seo
- https://seosherpa.com/seo-basics/?fbclid=IwAR02-AVmgS_1fVvD3R2Oq9frfGrHdxda7BuqiatlXzSASy_AJWKkYW7DwOk
- https://moz.com/beginners-guide-to-seo?fbclid=IwAR0MOmp13qNcpy-v53L0r0VRuvg9JrjIuVmwuKxHA33BKgeKJO_w_qr43N8
- https://sproutsocial.com/insights/social-media-marketing-strategy/
- https://coschedule.com/blog/benefits-of-social-media-marketing-for-business/
- https://www.seoptimer.com/blog/why-web-analytics-tools-are-important-for-your-website/
- https://www.blogindigital.com/importance-of-web-analytics/
- https://kinsta.com/blog/why-use-wordpress/
2. Referencias
- https://www.marketo.com/digital-marketing/
- https://blog.hubspot.com/marketing/what-is-digital-marketing
- https://technofaq.org/posts/2018/09/what-is-digital-marketing/
- https://themeisle.com/blog/what-is-web-analytics/
- https://centreregional.ca/regionaldesaffaires/assets/File/market_research_guide.pdf
- https://themeisle.com/blog/how-to-make-a-website/
- https://www.ebizwebpages.com/9-reasons-to-build-your-own-website
- https://www.bbvaopenmind.com/en/technology/digital-world/the-internet-of-everything-ioe/
- https://www.wired.com/insights/2015/02/internet-of-everything-your-next-tech-job/
- https://www.lucidadvertising.com/blog/digital-marketing-effectiveness/
- https://www.investopedia.com/terms/m/market-research.asp
- https://www.questionpro.com/blog/what-is-market-research/
- https://businessjargons.com/marketing-research.html
- https://www.bartleymarketing.co.uk/importance-marketing-plan/
- https://feur.com.au/why-is-having-a-marketing-plan-important/
- https://opportunitymarketing.co.uk/blog/5-reasons-why-a-marketing-plan-is-so-critical-to-success
- https://www.spaboom.com/the-benefits-of-a-healthy-marketing-plan/
- https://www.semrush.com/blog/what-is-seo/?kw=&cmp=EE_SRCH_DSA_Blog_Core_BU_EN&label=dsa_pagefeed&Network=g&Device=c&utm_content=484308658296&kwid=dsa-1053501802787&cmpid=11776420745&agpid=113999319106&BU=Core&extid=150553571507&adpos=&gclid=EAIaIQobChMIrcXAz_-n7wIVVON3Ch3wXwpFEAAYASAAEgKNUvD_BwE
- https://ahrefs.com/blog/seo-basics/?fbclid=IwAR3Gak_nTBKC_1nh7R0CfbZB48rpkWjS0gEQb_pI-jBRDkDmTNlAq2dEqsU
- https://www.wordstream.com/social-media-marketing
- https://buffer.com/social-media-marketing#
- https://www.digitalmarketing.org/blog/the-importance-of-social-media-marketing
- https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/
- https://www.semrush.com/blog/what-is-ppc/?kw=&cmp=EE_SRCH_DSA_Blog_Core_BU_EN&label=dsa_pagefeed&Network=g&Device=c&utm_content=484308660186&kwid=dsa-1053501814987&cmpid=11776420745&agpid=113999321666&BU=Core&extid=150557126283&adpos=&gclid=EAIaIQobChMIso_GiIGr7wIVV-h3Ch0epAMPEAAYASAAEgLyNfD_BwE
- https://www.bluehost.com/blog/video-what-is-ppc/?utm_source=google&utm_medium=genericsearch&gclid=EAIaIQobChMIso_GiIGr7wIVV-h3Ch0epAMPEAAYAiAAEgK9efD_BwE&gclsrc=aw.ds
- https://www.wordstream.com/ppc
- https://www.business.com/articles/6-reasons-why-your-business-should-be-using-google-adwords/
- https://dineshsem.medium.com/10-good-reasons-why-you-should-use-google-analytics-699f10194834
- https://engaiodigital.com/what-is-web-analytics/
- https://www.radon-media.com/blog/why-web-analytics-is-important-for-any-business/
- https://www.sendinblue.com/blog/what-is-email-marketing/
- https://mailchimp.com/marketing-glossary/email-marketing/
- https://www.campaignmonitor.com/resources/guides/why-email/
- https://www.itransition.com/blog/internet-of-everything-vs-internet-of-things
- https://www.salesforce.com/eu/blog/2020/01/evolution-of-the-internet-of-things-and-internet-of-everything.html
- https://www.cisin.com/coffee-break/Enterprise/what-is-the-internet-of-everything-ioe-and-how-does-it-work.html
- https://mountaintopwebdesign.com/10-benefits-website-small-business/
- https://www.parachute.net/insights/top-10-benefits-of-having-a-website
- https://www.bluehost.com/blog/8-benefits-of-using-wordpress/?utm_source=google&utm_medium=genericsearch&gclid=EAIaIQobChMIq_v-qe_D7wIVCPhRCh37wAxTEAAYASAAEgInYPD_BwE&gclsrc=aw.ds
- https://www.wpbeginner.com/why-you-should-use-wordpress/
- https://blog.hubspot.com/marketing/wordpress-website
- https://websitesetup.org/
- https://digitaldot.us/how-to-measure-the-success-of-your-digital-marketing-strategy/
- https://blog.mailup.com/2018/11/digital-marketing-effectiveness/
- https://venngage.com/blog/marketing-plan/
- https://business.gov.au/planning/business-plans/how-to-write-your-marketing-plan
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