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On-line training for women e-entrepreneurs

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  1. Module 1 What is entrepreneurship
    8 Topics
    |
    1 Quiz
  2. Module 2 From idea to business
    7 Topics
    |
    1 Quiz
  3. Module 3 Digital Marketing
    10 Topics
    |
    1 Quiz
  4. Module 4 Business Networking
    6 Topics
    |
    1 Quiz
  5. Module 5 Fund-raising & financing
    6 Topics
  6. Module 6 Presentation of an e-entrepreneurial project (pitch)
    3 Topics
    |
    1 Quiz
  7. Annex
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Whenever you think about the behavior, you expect of yourself, in both your professional and personal life, you are engaging in a philosophical dialogue with yourself to establish the standards of behavior you choose to uphold—that is, your ethics. You may decide you should always tell the truth to family, friends, customers, clients, and stakeholders, and if that is not possible, you should have very good reasons why you cannot. You may also choose never to defraud or mislead your business partners. You may decide, as well, that while you are pursuing profit in your business, you will not require that all the money earned comes your way. Instead, there might be sufficient profits to distribute a portion of them to other stakeholders in addition to yourself—for example, those who are important because they have helped you or are affected one way or another by your business. This group of stakeholders might include employees (profit sharing), shareholders (dividends), the local community (time), and social causes or charities (donations).

Being successful as an entrepreneur may therefore consist of much more than simply making money and growing a venture. Success may also mean treating employees, customers, and the community, with honesty and respect. Success may come from the sense of pride felt when engaging in honest transactions—not just because the law demands it, but because we demand it of ourselves. Success may lie in knowing the profit we make does not come from shortchanging others. Thus, business ethics guides the conduct by which entrepreneurs and their companies abide by the law and respect the rights of their stakeholders, particularly their customers, clients, employees, and the surrounding community and environment.

Ethics is one of the features of contemporary civilization. It is widely discussed and elaborated upon. It may even be taught or otherwise introduced into one’s life. One of the areas where ethics has become increasingly important is economic activity or, in broader terms, business. Generally speaking, although an ancient term “ethics” represents an extensive field of philosophy dealing with what is morally right or wrong, applying the one, homogeneous definition of ethics seems to be a little reductionist or even impracticable approach. A code of ethics is a guide of principles designed to help professionals conduct business honestly and with integrity. A code of ethics document may outline the mission and values of the business or organization, how professionals are supposed to approach problems, the ethical principles based on the organization’s core values, and the standards to which the professional is held.

A code of ethics, also referred to as an “ethical code,” may encompass areas such as business ethics, a code of professional practice, and an employee code of conduct.

Recently, a new meaning of ethics is observed and ethics with its modern branches (e.g., business ethics) are becoming one of the features of contemporary civilization.

We understand special ethics to be those types of ethical reflections that are not possible without reference to special empirical knowledge. Professional ethics cannot be separated from general ethics, meaning that its claims may not come into conflict with the claims of general ethics. It should be stressed that the claim that professional ethics remains in accordance with general ethics does not entitle one to a presumption that there is a single theory of ethics accepted by everyone. This claim means only that if one wishes to exercise professional ethics (or any other special ethics), a certain ethical theory (of general ethics) must be previously accepted and, furthermore, an obvious claim that the assumptions of special ethics are not in opposition to this general theory must also be accepted.

The most popular understanding of entrepreneurship treats it as an activity aimed first and foremost at generating profit. Thus, historically speaking, philosophical reflections on the ethical decency of growing rich, may be considered to underlie business ethics. In contemporary literature on business ethics, the issue of the moral evaluation of work whose sole purpose is accumulating wealth is considerably thinly covered. This is because ethicists are quite in accordance with the following statement: work motivated by the need for profit is not considered, morally wrong.

Although an ancient term “ethics” represents an extensive field of philosophy dealing with what is morally right or wrong, applying the one, homogeneous definition of ethics seems to be a little reductionist or even impracticable approach. Recently, a new meaning of ethics is being observed to grow, and ethics with its modern branches (e.g., business ethics) are becoming one of the features of contemporary civilization. Business ethics are relatively a new branch of ethics, but its assumptions are deeply rooted in deontological Kant’s ethics. With regard to entrepreneurship, the contribution of Kant’s ethics is invaluable because of: 1) treating business structures as human organizations, 2) safeguarding the interest of stakeholders by defending the “respect for persons” principle; 3) providing business ethics with tests to evaluate if the principles upon which an action is based are morally permissible. In other words, in business the Kant’s categorical imperative becomes a principle of fair play. The most popular understanding of entrepreneurship treats it as an activity aimed first at generating profit. Thus, historically speaking, philosophical reflections on the ethical decency of growing rich may be considered to underlie business ethics. In contemporary literature on business ethics, the issue of the moral evaluation of work whose sole purpose is accumulating wealth is considerably thinly covered. This is because ethicists are quite in accordance with the following statement: work motivated by the need for profit is not considered to be morally wrong. However, the problems that business ethics are interested in may be divided according to the type of correlations causing ethical conflicts, which are situations where the principle of precedence of profit must be limited. Business ethics is thus concerned with the relationships between companies, between a company and its social environment, between a company and the client, between a company and the people employed by it, and, last but not least, between a company and the state authorities. Actions taken by a company result in consequences for each of these entities; therefore, entrepreneur ethics should offer rules ensuring that the interest of each party in these relationships is respected.

Every entrepreneur enters into contracts, usually on a regular basis, and thus should have an understanding of basic contract concepts. Likewise, most businesses are likely to have some involvement with tort law: that area of law that protects the rights of people not to be harmed physically, financially, or in any other way, such as a breach of privacy. Some areas of the business world involve a combination of tort law and contract law, such as litigation involving the wrongful termination of an employee.

Contracts can be formal or informal agreements. Ideally, written contracts can be used weather you enter into a substantial transaction with another party. Oral agreements are enforceable in most situations; however, proving their terms can be difficult. If you are in the midst of a startup, you must move quickly. In case you do not have the time, or the money, to hire a lawyer to prepare a formal written contract, you should at least follow-up with all parties via traditional mail or email to document the key terms of your agreement. That way, if a dispute arises, you will have documentation to fall back on.

Torts are a potential area of risk for entrepreneurs. Financial liability often results from the assumption of and exposure to risk; therefore, this is an important issue for entrepreneurs to manage. This is especially true for the concept of vicarious liability, which is the area of the law that imposes responsibility upon one person for the failure of another, with whom the person has a special relationship (e.g., employer and employee) to exercise reasonable care. Most employers understand they run a risk that their employees may commit a tort, and that they are responsible when employees cause harm to others (customers or coworkers) while on duty, working on company property, and using company equipment. However, many employers are not aware that employers can actually be liable for harm caused by an employee if that employee caused harm within the scope of his or her job duties. For example, if an employer asks an employee to drop something off at FedEx or UPS after work hours, and that employee negligently causes an auto accident, even if the employee is driving their personal vehicle and not a company car, the employer could be liable for damages. A common situation could have serious liability consequences for an entrepreneurial business if adequate insurance, is not procured.