On-line training for women e-entrepreneurs
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Module 1 What is entrepreneurship8 Topics|1 Quiz
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1.1. Introduction to entrepreneurship
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1.2. Basic principles of entrepreneurship
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1.3. Types of entrepreneurship
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1.4. Differences between entrepreneurship and e-entrepreneurship
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1.5. Entrepreneurial thinking
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1.6. Entrepreneurial skills
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1.7. Challenges and opportunities women face in entrepreneurship
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1.8. Ethical aspects in entrepreneurship
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1.1. Introduction to entrepreneurship
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Module 2 From idea to business7 Topics|1 Quiz
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Module 3 Digital Marketing10 Topics|1 Quiz
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3.1 Marketing research and marketing plan
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3.2 Digital Marketing
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3.3 S.E.O. (Search Engine Optimization)
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3.4 Social media marketing
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3.5 PPC – Google AdWords
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3.6 Web Analytics
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3.7 Mail Marketing
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3.8 Internet of Everything
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3.9 How to build your website
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3.10 Effectiveness of a digital marketing strategy
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3.1 Marketing research and marketing plan
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Module 4 Business Networking6 Topics|1 Quiz
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Module 5 Fund-raising & financing6 Topics
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Module 6 Presentation of an e-entrepreneurial project (pitch)3 Topics|1 Quiz
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Annex
1.6. Entrepreneurial skills
Entrepreneurship is an individual’s ability to turn ideas into action. It includes creativity, innovation and risk-taking, as well as the ability to plan and manage projects in order to achieve objectives.
Entrepreneurial skills combine a range of technical, management and personal skills. As such, there is no established, simple definition of the entrepreneurial skill set. Nevertheless, entrepreneurial skills are identified as an EU priority because of their impact on people’s economic, personal and social lives.
What constitutes entrepreneurship skills has been the subject of much discussion. Unlike other important economic skills, entrepreneurial skills are not related to a specific occupation, discipline or qualification. However, the greater emphasis on entrepreneurship education and developing entrepreneurial skills has brought more analysis and agreement of entrepreneurial abilities and competencies.
Here are some of the highlights in an entrepreneurial skill set:
Entrepreneurial skills can encompass a large range of both soft and hard skills. Because of the many business roles entrepreneurs may take on, they may also develop a variety of different skill sets to accommodate the growth of their businesses and brands. Developing the following skill sets can also help you develop your entrepreneurial skills.
- Business management skills
- Teamwork and leadership skills
- Communication and listening
- Customer service skills
- Financial skills
- Analytical and problem-solving skills
- Critical thinking skills
- Strategic thinking and planning skills
- Technical skills
- Time management and organizational skills
- Branding, marketing and networking skills
- Business management skills
Business management
Successful entrepreneurs will most often rely on their business skills to manage and run a business or brand. Developing your business management skills can mean building up your ability to multitask, delegate responsibilities to subordinates and making decisions regarding the health and profitability of your business.
Teamwork and leadership
Becoming a successful entrepreneur can also mean taking on leadership roles and working as part of a team. Being a business owner means you will most likely act as both a supervisor and as part of a team, and you will need to rely on effective leadership skills to help motivate your team.
Communication and Listening
Business owners and entrepreneurs should also develop effective communication skills. From active listening to discussions during meetings, being able to communicate effectively can help you work with others to build your business. Likewise, effective communication can also translate to how you promote awareness of your brand. For instance, effective and clear messages through emails, content marketing, social media and other advertising methods can positively influence how you reach your target market.
Customer Service
No matter the industry you venture into as an entrepreneur, you may still need to develop effective customer service skills. From talking with potential clients to discussing opening partnerships, effective customer service skills can help you connect with your customer base and ensure your brand is providing the products or services your market needs.
Finance
Owning a business can also mean taking care of the financial aspects of your organization. You can develop financial skills by learning from a financial planner, reading financial guidebooks and using financial software to help you organize and keep track of the financial processes in your business.
Analytical and Problem-Solving Skills
Successful entrepreneurs may also have exceptional analytical and problem-solving skills. This is because there can be many aspects of building a brand or business that can require difficult decisions, finding solutions to obstacles and using creative thinking to develop plans and strategies that will help you achieve your business goals.
Critical Thinking
Critical thinking skills, like analytical skills, can be necessary for developing your overall entrepreneurial skills. Being able to look at problems, situations, projects and operations from different perspectives can help in decision-making and problem solving. Critical thinking skills can also be necessary for strategic planning and evaluating the approaches you’re using to make changes or improve your business strategies as needed.
Strategic Thinking and Planning
Critical thinking skills can also translate into strategic thinking skills. Entrepreneurs who have built brands and businesses most likely applied their strategic planning skills to develop strategies for growing and developing their businesses. To be successful as an entrepreneur, it takes planning and being able to think strategically can allow you to find ways to beat out your competition, grow your market reach or implement effective strategies to reach your goals.
Technical Skills
Because of the availability of software programs for financial analysis, planning, marketing and other business processes, it can be extremely beneficial to develop your technical skills. Entrepreneurs with efficient technological skills can use software and other digital approaches for managing projects, tracking sales and revenue and measuring the performance of business growth.
Time Management and Organization
Time management and organization are also important skills for entrepreneurs to have. Strategies that can help develop these skill sets include breaking down tasks into manageable to-do lists and setting deadlines and achievable objectives for yourself and for your team. Additionally, you might implement technology to help keep business files organized or employ an office assistant to help you keep paperwork, business records and customer files organized.
Branding, Marketing and Networking
Entrepreneurs may spend the majority of their time marketing and networking with other professionals to promote and grow their brands. Being able to implement successful branding and marketing strategies can be an essential aspect of becoming an entrepreneur. You might take a free online course to get started with branding and marketing basics, and you can also meet with other entrepreneurs to help grow your network.
How to improve entrepreneurial skills
There can be many different methods that you can use to develop your entrepreneurial skills. You might take a class, attend a seminar or participate in a networking workshop. You might also consider the following steps to help you improve your skill set.
- Take a course.
- Attend events and workshops.
- Seek out experienced mentors.
- Build your leadership skills.
- Learn how to manage finances.
Take a Course
One highly effective method to improving your skill set as an entrepreneur is to take a course on business, marketing, financial planning or another management aspect of developing your own brand. Taking a business course, for example, can help you develop the business management skills necessary to achieve success as an entrepreneur.
Attend Events and Workshops
You might also attend entrepreneurial workshops and networking events. Many of these types of events may have experienced business owners and entrepreneurs speaking about business and networking topics. Aside from the direct benefit of learning, you can also gain valuable contacts, talk with experienced brand owners and speakers and get insight into your business.
Seek out Experienced Mentors
Much like asking questions in a class, seeking out mentors can also be highly beneficial to developing your entrepreneurial skills. You might shadow a brand owner for a day to observe how they manage their business, or you might meet with a professional group once a week to discuss how you are implementing various skills and resources to build your brand. Oftentimes, experienced and successful entrepreneurs are more than happy to help mentor you and offer their professional advice.
Build your Leadership Skills
You might seek out opportunities to be the team leader or manager to help you practice these skills. As you perform in leadership roles, you might ask for feedback from teammates and other colleagues to help you further develop your management and leadership skills.
Learn how to Manage Finances
Another key aspect of owning your own business is that you will most likely be managing your business’s finances. You can usually employ a financial planner for assistance, however, it can be to your advantage to learn about the financial processes that take place within a business.