Module 3 quiz

1. Market research is a process which entrepreneurs need to do before starting their business or developing a new product/service.

2. Only large companies need a marketing plan.

3.  A marketing plan can minimize the risk of failure for your company.

4. SEO brings to your website organic traffic.

5. The characteristics for a successful SEO strategy are understanding and credibility.

6. With social media you can promote your products or services with a smaller budget.

7. With PPC you earn visitors organically.

8. Cost-Per-Click is the only factor that determines who get to appear on the page.

9. A PPC campaign is built around keywords, so you have to enrich your keyword list constantly.

10. Google is the most popular search network which opens huge, high-quality traffic sources.

11. A high bounce rate is a good sign for your website.

12. Google Analytics provides you with important information, numbers, and statistics that you need to maximize your website’s performance for free.

13. All you need to start an email marketing, is an email marketing software and a list of contacts.

14. Email has a lower reach than Facebook and Twitter together.

15. Internet of Things has four pillars, people, data, things and processes.

16. Internet of Everything except from machine-to-machine communication, also includes people-to-machine and people-to-people technology communication.

17. WordPress is a site builder and content management system, which users can download and install for free.

18. WordPress.org hosts your website without downloading any software or managing a server.

19. You need to establish your goals and your KPIs before you launce a digital marketing campaign.

20. KPIs are metrics coming from your website.