On-line training for women e-entrepreneurs
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Module 1 What is entrepreneurship8 Topics|1 Quiz
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1.1. Introduction to entrepreneurship
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1.2. Basic principles of entrepreneurship
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1.3. Types of entrepreneurship
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1.4. Differences between entrepreneurship and e-entrepreneurship
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1.5. Entrepreneurial thinking
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1.6. Entrepreneurial skills
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1.7. Challenges and opportunities women face in entrepreneurship
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1.8. Ethical aspects in entrepreneurship
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1.1. Introduction to entrepreneurship
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Module 2 From idea to business7 Topics|1 Quiz
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Module 3 Digital Marketing10 Topics|1 Quiz
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3.1 Marketing research and marketing plan
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3.2 Digital Marketing
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3.3 S.E.O. (Search Engine Optimization)
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3.4 Social media marketing
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3.5 PPC – Google AdWords
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3.6 Web Analytics
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3.7 Mail Marketing
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3.8 Internet of Everything
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3.9 How to build your website
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3.10 Effectiveness of a digital marketing strategy
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3.1 Marketing research and marketing plan
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Module 4 Business Networking6 Topics|1 Quiz
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Module 5 Fund-raising & financing6 Topics
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Module 6 Presentation of an e-entrepreneurial project (pitch)3 Topics|1 Quiz
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Annex
Module 5 Fund-raising & financing
Module 5
1. Introduction
The training material developed for the WIN on-line project will support women who want to become e-entrepreneurs to gain comprehensive knowledge on the entrepreneurship field, in order to become equipped with the necessary skills and competencies to run their business online and become independent entrepreneurs. Module 5 is designed to give you the basic information and knowledge of funding and financing your business. You will also learn how to make a pitch talk and why a good pitch talk is important for your company.
2. Learning outcomes
By the end of Module 5, participants to the online training will be able to:
- Know what importance on financing plan
- Know how to make a basic financing plan
- Understand differences of the financing options
- Learn more about the possibilities in the participant country
- Know what is Pitch talk and how to make one
3. Duration
The approximate time to go through the Module 4 is
4 hours
(plus further reading).
4. Requirements
In order to have better results, it would be for the participants’ benefit to fulfil the following requirements:
- Basic knowledge of IT skills
- Basic knowledge of new technology tools
Those requirements are not obligatory.
1. Suggested resources for further reading
- Starting a Business; J.C. Course 2020; Author`s Republic
- Tips for Aspiring Entrepreneurs Bundle, 3 in1; J.C.Course, Ray,ond; Angove 2020; Author´s Republic
- Starting a Business – Quickstart Guide; M. Cooper 2020
- Startip: How to Create A Successful, Sclable, High-Growth Business from Scratch; G.Parker 2018
- Budgeting and Finance Bundle: 3 in 1 Bundle, Budget book, Budgeting, Systems Thinking; Steve K.Brennan, Martin J.Brockman 2020
2. References
- https://articles.bplans.com/elevator-pitch-guide/?_ga=2.202502545.1453894689.1611584833-1505533565.1611584833
- https://www.sba.gov/business-guide/plan-your-business/fund-your-business
- https://www.moneycrashers.com/money-start-small-business-financing-options/
- https://www.entrepreneur.com/article/297899
- https://www.microlux.lu/en/accompagnement/guide-de-lentrepreneur/
- https://www.forbes.com/sites/allbusiness/2020/06/20/guide-to-investor-pitch-decks-for-startup-fundraising/?sh=6024f28f5a5a
- https://www.thebalancesmb.com/how-to-create-a-business-startup-budget-397500
- https://www.forbes.com/sites/allbusiness/2018/07/15/35-step-guide-entrepreneurs-starting-a-business/?sh=46f328ed184b
- https://www.forbes.com/sites/alejandrocremades/2018/03/02/how-to-create-a-pitch-deck/?sh=669c376856c0
- https://www.icebreaker.vc/news/fundraising-tips-and-five-great-pitch-deck
- https://www.garage.com/files/PerfectingYourPitch.pdf
- https://www.brex.com/blog/startup-budget/
- https://templatelab.com/startup-budget/
- https://ideabuddy.com/blog/financial-projections-for-startups/
- https://europa.eu/youreurope/business/taxation/vat/vat-rules-rates/index_en.htm