On-line training for women e-entrepreneurs
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Module 1 What is entrepreneurship8 Topics|1 Quiz
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1.1. Introduction to entrepreneurship
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1.2. Basic principles of entrepreneurship
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1.3. Types of entrepreneurship
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1.4. Differences between entrepreneurship and e-entrepreneurship
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1.5. Entrepreneurial thinking
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1.6. Entrepreneurial skills
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1.7. Challenges and opportunities women face in entrepreneurship
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1.8. Ethical aspects in entrepreneurship
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1.1. Introduction to entrepreneurship
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Module 2 From idea to business7 Topics|1 Quiz
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Module 3 Digital Marketing10 Topics|1 Quiz
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3.1 Marketing research and marketing plan
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3.2 Digital Marketing
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3.3 S.E.O. (Search Engine Optimization)
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3.4 Social media marketing
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3.5 PPC – Google AdWords
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3.6 Web Analytics
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3.7 Mail Marketing
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3.8 Internet of Everything
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3.9 How to build your website
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3.10 Effectiveness of a digital marketing strategy
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3.1 Marketing research and marketing plan
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Module 4 Business Networking6 Topics|1 Quiz
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Module 5 Fund-raising & financing6 Topics
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Module 6 Presentation of an e-entrepreneurial project (pitch)3 Topics|1 Quiz
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Annex
Module 6 Presentation of an e-entrepreneurial project (pitch)
1. Introduction
The training material developed for the WIN on-line project will support women who want to become e-entrepreneurs to gain comprehensive knowledge on the entrepreneurship field, in order to become equipped with the necessary skills and competencies to run their business online and become independent entrepreneurs. The training material will guide them on how to gain a competitive advantage in the labour market and promote their innovative business ideas.
2. Learning outcomes
By the end of Module 6, participants to the online training will be able to:
- Know what is a pitch
- Know what is the pitch deck
- Get some key skills for presenting business idea
- Understand how to create a pitch deck
- Can present their business idea
- Know the structure of the pitch
3. Duration
The approximate time to go through the Module 3 is
3 hours
(plus further reading).
4. Requirements
In order to have better results, it would be for the participants’ benefit to fulfil the following requirements:
- Basic knowledge of IT skills;
- Basic knowledge of new technology tools
Those requirements are not obligatory.
5. Experiences
Elevator pitch
A personal elevator pitch is a quick summary of yourself. It’s named for the amount of time it should take to deliver it—the duration of a short elevator ride (roughly 30 to 60 seconds or 75 words). Elevator pitches are sometimes thought to be specific to an idea or a product, but you can also use it to sell yourself as a professional.
Examples
- Airbnb Elevator Pitch
Most tourists booking online care about price- and hotels are one of the highest costs for when traveling.
On the other hand, platforms like Couchsurfing have proven that over half a million people are willing to lend their couches or spare bedrooms.
We have created a platform that connects travelers with locals, letting them rent our rooms, or even entire places. Travelers save money, and locals can monetize their empty rooms- we just take a 10% commission.
- WeWork Elevator Pitch
There are 40MM independent workers in the US: consultants, freelancers, and small business owners. Solving office space is tough and expensive, especially in cities like New York. We created the concept of space as a service. We have 20 locations in the city- where people can rent a desk or an office without any of the complications of a traditional lease, effectively saving at least 25% of the cost. They get access to a shared front desk, mailroom, and a community of like-minded people.
- Slack Elevator Pitch
The average office worker receives 304 emails per week. They also attend an average of 62 monthly meetings, half of which they consider ‘wasted time’. Slack was made to make work more efficient. It organizes conversations by channels and drastically reduces the need for emails or meetings. It’s integrated with 100s of productivity tools like Google Docs, Calendars, Email, Dropbox, Zoom. so you can receive automatic notifications and take action without leaving the interface.
Suggested resources for further reading
Watch the TV show ”Entrepreneur” for better understanding of the elevator pitch https://www.youtube.com/watch?v=P9t2I-rSpNg&t=149s
Finland has their own pitching traditions have a look:
- Tahko Ski lift Pitching in Kuopio: Video: https://www.tahkoslp.com/media/Tahko_SLP_2020.mp4
- Polar Bear Pitching in Oulu: Video: https://www.youtube.com/watch?v=OUmQ7U9GBXo
1. References
- https://articles.bplans.com/what-to-include-in-your-pitch-deck/
- https://slidebean.com/blog/startups-what-is-a-pitch-deck-presentation
- https://www.ryrob.com/how-to-pitch/
- https://www.entrepreneur.com/article/251311
- https://www.americanexpress.com/en-us/business/trends-and-insights/articles/12-easy-steps-to-a-perfect-pitch/
- https://scottberkun.com/essays/38-how-to-pitch-an-idea/
- https://businesstown.com/5-mistakes-avoid-pitching-investors/
- https://slidebean.com/blog/startups-elevator-pitch-examples
- https://www.tahkoslp.com/home
- https://polarbearpitching.com/