On-line training for women e-entrepreneurs
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Module 1 What is entrepreneurship8 Topics|1 Quiz
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1.1. Introduction to entrepreneurship
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1.2. Basic principles of entrepreneurship
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1.3. Types of entrepreneurship
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1.4. Differences between entrepreneurship and e-entrepreneurship
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1.5. Entrepreneurial thinking
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1.6. Entrepreneurial skills
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1.7. Challenges and opportunities women face in entrepreneurship
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1.8. Ethical aspects in entrepreneurship
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1.1. Introduction to entrepreneurship
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Module 2 From idea to business7 Topics|1 Quiz
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Module 3 Digital Marketing10 Topics|1 Quiz
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3.1 Marketing research and marketing plan
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3.2 Digital Marketing
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3.3 S.E.O. (Search Engine Optimization)
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3.4 Social media marketing
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3.5 PPC – Google AdWords
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3.6 Web Analytics
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3.7 Mail Marketing
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3.8 Internet of Everything
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3.9 How to build your website
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3.10 Effectiveness of a digital marketing strategy
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3.1 Marketing research and marketing plan
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Module 4 Business Networking6 Topics|1 Quiz
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Module 5 Fund-raising & financing6 Topics
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Module 6 Presentation of an e-entrepreneurial project (pitch)3 Topics|1 Quiz
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Annex
Module 4 Business Networking
1. Introduction
The training material developed for the WIN on-line project will support women who want to become e-entrepreneurs to gain comprehensive knowledge on the entrepreneurship field, in order to become equipped with the necessary skills and competencies to run their business online and become independent entrepreneurs. The training material will guide them on how to gain a competitive advantage in the labour market and promote their innovative business ideas.
For many individuals that have succeeded in their career, the causes have largely been contributed to the strong networking channels they have created over time.
Experts agree that the most connected people are often the most successful. When you invest in your relationships — professional and personal — it can pay you back in dividends throughout the course of your career. Networking will help you develop and improve your skill set, stay on top of the latest trends in your industry, keep a pulse on the job market, meet prospective mentors, partners, and clients, and gain access to the necessary resources that will foster your career development.
2. Learning outcomes
By the end of Module 4, participants to the online training will be able to:
- Know what business networking and understand its importance
- Know the main benefits of business networking;
- Get some key skills for business networking;
- Understand how to network online;
- Know some basic international networks;
- Know the basic network existing in their local area.
- Know some experiences about it;
3. Duration
The approximate time to go through the Module 4 is
5 hours
4. Requirements
In order to have better results, it would be for the participants’ benefit to fulfil the following requirements:
- Basic knowledge of IT skills;
- Basic knowledge of new technology tools
Those requirements are not obligatory.
For learning purposes, the training material consists of different theoretical material, presentations, videos and infographics.
Assessment activities will be available after the end of each training module, evaluating the information and knowledge the learners gained from the developed material.
1. Experiences
How to hack networking: David Burkus´s TED talk about Networking.
https://www.youtube.com/watch?v=xFrqZjIDE44
David Burkus is a best-selling author, a sought after speaker, and business school professor. In 2015, he was named one of the emerging thought leaders most likely to shape the future of business by Thinkers50, the world’s premier ranking of management thinkers.
2. Suggested resources for further reading
General Issues:
Networking tips:
- http://career-advice.monster.com/job-search/Professional-Networking/Broaden-Your-Network/article.aspx
- http://www.huffingtonpost.com/catriona-pollard/networking-made-easy-8-co_b_7438918.html
- http://career-advice.monster.com/job-search/professional-networking/networking-at-50-plus/article.aspx
Networking Do´s and Don’t´s:
- http://www.businessnewsdaily.com/5401-7-deadly-networking-sins.html
- https://www.recruiter.com/i/the-dos-and-donts-of-networking-part-1/
- https://www.recruiter.com/i/the-dos-and-donts-of-networking-part-2/
3. References
- Spanish:
- http://www.xarsared.net/2018/01/herramientas-de-productividad-y-de.html
- https://www.alojate.com/blog/como-hacer-networking-online-y-no-fallar-en-el-intento/
- English:
- https://en.wikipedia.org/wiki/Business_networking
- https://www.michaelpage.com.au/advice/career-advice/career-progression/benefits-networking
- https://www.woveon.com/business-networking-and-its-benefits/
- https://www.infotech.co.uk/blog/what-is-the-importance-of-business-networking
- https://www.indeed.com/career-advice/resumes-cover-letters/networking-skills-on-resume
- https://www.codeinwp.com/blog/networking-skills/
- https://www.webstrategiesinc.com/blog/make-networking
- https://www.forbes.com/